Sell to the government
The government buys almost everything. Here’s how small businesses sell to it.
Federal agencies buy roughly $700 billion in goods and services every year — construction, IT, food, engineering, janitorial services, manufacturing, consulting, and more — and the law directs a share of that spending to small businesses. This page walks the whole path in plain English: what to set up, which set-aside programs exist, where contracts are posted, and where to get free one-on-one help. Every step links to the official government page so you can verify everything at the source.
Free to use. No account needed. Registering in SAM.gov and applying for SBA certifications are always free, too.
Try the 3-minute explorerPrefer the official version? Read SBA’s contracting guide: SBA contracting guide
Why this market is worth a look
Every year, the federal government aims to award at least 23% of prime contract dollars to small businesses, with additional targets for specific groups. Agencies are graded publicly on hitting these goals, so contracting officers actively look for capable small businesses.
Current government-wide small business goals:
23% all small businesses5% small disadvantaged businesses5% women-owned5% service-disabled veteran-owned3% HUBZone
There’s also a built-in on-ramp: purchases between $15,000 and $350,000 are generally reserved for small businesses whenever at least two capable small businesses are expected to compete (contracting officers call this the “Rule of Two”; the dollar thresholds took effect October 1, 2025). Contract listings over $25,000 are posted publicly on SAM.gov.
You can see how every agency scores on these goals each year:
The path, step by step
You don’t need to do everything at once. Most businesses work through these steps over a few weeks, and free advisors (step 7) can walk you through any of them.
- 1Decide if the government buys what you sell
Almost certainly it does — agencies buy nearly every product and service. Skim SBA’s official contracting guide to understand how buying works, and look at the annual scorecard to see which agencies spend the most in categories like yours. Government work rewards patience: payment is reliable and rules are public, but winning a first contract can take months of preparation.
- 2Find your NAICS codes and confirm you count as “small”
Every contract is tagged with a NAICS industry code, and “small” is defined per code — by average annual revenue or employee count, and the limits are often higher than owners expect. Look up your code and check your size with SBA’s official Size Standards Tool. Note your primary code and any secondary codes that fit what you sell; you’ll use them everywhere.
- 3Register in SAM.gov — free, and required
SAM.gov is the government’s vendor system. Registering gets you a Unique Entity ID (UEI) and makes your business eligible to receive federal awards and payments. It costs nothing — ever — and must be renewed each year to stay active. Set aside an hour or two, have your business formation details and banking information ready, and never pay a third party to “register you” with the government.
- 4Build a profile buyers can find — and a capability statement
Your SAM.gov answers feed SBA’s Small Business Search (SBS), the database contracting officers and prime contractors use to find small businesses for upcoming work, so complete every optional field well. Then write a capability statement: a single page with what you do, your NAICS codes, UEI, certifications, differentiators, past projects, and contact info. It’s the résumé of government contracting — buyers will ask for it.
- 5See which set-aside certifications fit — and apply free
Being small already opens small business set-asides. If your business is majority women-owned, veteran-owned, owned by socially and economically disadvantaged individuals, or located in a HUBZone, additional set-aside and sole-source categories may be worth exploring. One free application at SBA’s MySBA Certifications covers WOSB/EDWOSB, 8(a), HUBZone, and the veteran certifications — you can apply for several at once.
- 6Find open opportunities — and the buyers behind them
Search Contract Opportunities on SAM.gov by your NAICS codes and set-aside types, and save searches so new postings come to you. Then go beyond open listings: agency procurement forecasts preview what agencies plan to buy, and SBA’s SubNet lists subcontracting opportunities with prime contractors. Reach out to agency small business offices before solicitations drop — that’s where relationships start.
- 7Get free one-on-one help — don’t do this alone
APEX Accelerators (formerly PTACs) exist specifically to help businesses win government contracts — federal, state, and local — at no cost, including registration help, bid matching, and proposal reviews. SBA district offices and resource partners add training and counseling. An advisor who has seen hundreds of first-time contractors will save you months.
Set-aside categories, in plain English
Set-asides limit who can compete for a contract, which shrinks the field dramatically. Some programs also allow sole-source awards — contracts placed directly with one business. Here’s who each category is for and what SBA verifies. All certifications below are free to apply for.
Small business set-asides
For every business that meets its industry’s size standard — no certification application needed. Your small-business status comes from how you answer in SAM.gov.
Key requirements to verify- Small under SBA’s size standard for the business’s primary industry (NAICS code)
- Active SAM.gov registration with accurate size answers
Women-Owned Small Business (WOSB / EDWOSB)
For businesses majority-owned and controlled by women. WOSB set-asides apply in industries the government designates; EDWOSB status adds further set-asides for owners who meet economic-disadvantage limits.
Key requirements to verify- Small under SBA’s size standard for the business’s primary industry (NAICS code)
- At least 51% owned and controlled by one or more women who are U.S. citizens
- WOSB set-asides apply in industries the government designates as underrepresented for women-owned businesses
- EDWOSB adds economic limits for qualifying owners: personal net worth under $850,000, average income of $400,000 or less, and total assets of $6.5 million or less
8(a) Business Development program
A nine-year development program for businesses owned by socially and economically disadvantaged individuals — with set-asides, sole-source opportunities, and dedicated SBA support.
Key requirements to verify- Small under SBA’s size standard for the business’s primary industry (NAICS code)
- At least 51% owned and controlled by one or more socially and economically disadvantaged individuals who are U.S. citizens
- Qualifying owner’s finances under SBA’s economic-disadvantage limits: personal net worth under $850,000 (not counting the business, primary-residence equity, or retirement funds), average income of $400,000 or less over three years, and total assets of $6.5 million or less
- Demonstrated potential for success — SBA generally looks for about two years in business (waivers are possible)
- One time per person: the program runs nine years and can’t be repeated
HUBZone program
For businesses located in Historically Underutilized Business Zones that employ people who live there. Certified firms compete for HUBZone set-asides and get a price preference in some full-and-open competitions.
Key requirements to verify- Small under SBA’s size standard for the business’s primary industry (NAICS code)
- Principal office located in a HUBZone — check the address on the official HUBZone map
- At least 35% of employees living in HUBZone areas
- Majority-owned by U.S. citizens, or by certain community organizations, agricultural cooperatives, or Tribal entities
Service-Disabled Veteran-Owned Small Business (SDVOSB)
For businesses majority-owned and controlled by service-disabled veterans. SDVOSB set-asides run government-wide, and the VA gives these firms priority in its own buying.
Key requirements to verify- Small under SBA’s size standard for the business’s primary industry (NAICS code)
- At least 51% owned and controlled by one or more veterans with a service-connected disability
- The qualifying veteran(s) manage daily operations and make the long-term decisions
Veteran-Owned Small Business (VOSB)
For businesses majority-owned and controlled by veterans. VOSB certification matters most at the VA, which sets aside contracts for certified veteran-owned firms.
Key requirements to verify- Small under SBA’s size standard for the business’s primary industry (NAICS code)
- At least 51% owned and controlled by one or more veterans
- The qualifying veteran(s) manage daily operations and make the long-term decisions
- VOSB set-asides apply mainly to VA contracts; service-disabled status opens government-wide SDVOSB set-asides as well
Every requirement above is simplified. Verify the full rules on the official page and consider discussing your situation with a free APEX Accelerator advisor before applying.
Where the opportunities live
These are the official, free databases. Between them you can see what’s open for bid today, what agencies plan to buy next, who has bought what from whom, and which prime contractors need subcontractors.
SAM.gov Contract Opportunities
The official listing of open federal solicitations over $25,000. Filter by your NAICS codes and set-aside types, and save searches to get alerts.
Agency procurement forecasts
Agencies publish what they expect to buy in the year ahead, including opportunities they anticipate for small businesses — a way to see work before it’s posted.
Small Business Search (SBS)
SBA’s directory where buyers and prime contractors look for small businesses. Your profile is built from your SAM.gov registration — SBA explains how it works on its “How to win contracts” page.
SBA SubNet
Subcontracting opportunities posted by prime contractors looking for small business partners — a common first contract.
Federal Procurement Data System (FPDS)
The record of federal contract awards. Research which agencies buy what you sell, how much they pay, and who wins.
USAspending.gov
Searchable federal spending data — useful for spotting trends, target agencies, and the prime contractors worth approaching.
No past performance yet? Start as a subcontractor
Agencies weigh past performance heavily, which is a catch-22 for first-timers. Subcontracting is the standard way in: large prime contractors on major federal contracts are required to plan for subcontracting with small businesses, so they are actively looking for capable partners.
Find openings on SBA’s SubNet, research primes in your industry through FPDS and USAspending, and send them your capability statement. A season or two of subcontract work builds the record — and the relationships — that win prime contracts later. Teaming up with other small businesses on joint bids works the same way.
Sell to your state and local governments, too
Federal isn’t the only buyer — states, counties, cities, transit districts, and public utilities buy the same goods and services, usually in smaller, faster purchases that make great first contracts. The mechanics differ from federal: there’s no SAM.gov — you register free on each government’s own bidding portal, and many states run their own small business certification with real bid advantages.
California is a strong example: the state aims to spend 25% of contract dollars with certified small businesses and 3% with disabled-veteran-owned businesses, certified small businesses get a 5% bid preference on state solicitations (with a DVBE incentive of up to 5%), and agencies can award contracts between $5,000 and $249,999 directly through a streamlined process reserved for certified firms. Certification is free through the Department of General Services on Cal eProcure, and many California public agencies recognize it.
Verified California portals and buyer programs
Cal eProcure — California's state procurement portalRegister free, browse the California State Contracts Register, set bid alerts, and apply for the state's SB and DVBE certifications — the state-level equivalent of SAM.gov.
Open official pageVerified 2026-07-21 · SourceCalifornia SB / DVBE certification (Department of General Services)The state's free Small Business and Disabled Veteran Business Enterprise certifications, including SB-PW for public works — the key that unlocks the state's bid preference and streamlined awards.
Open official pageVerified 2026-07-21 · SourceCaltrans — Office of Business and Economic OpportunityThe small business front door for California transportation contracting — certifications recognized, upcoming solicitations, and district small business staff.
Open official pageVerified 2026-07-21 · SourceCalifornia High-Speed Rail Authority — Small Business ProgramSmall business participation goals, the free ConnectHSR vendor registry, and workshops for one of the state's largest construction programs.
Open official pageVerified 2026-07-21 · SourceSMUD — Do Business with SMUD (SEED program)The Sacramento utility's vendor portal plus its SEED incentive program for local small businesses, with a goal of awarding at least 20% of eligible contracts to SEED vendors.
Open official pageVerified 2026-07-21 · SourceCounty of Sacramento — Purchasing, Bids & Selling to the CountyVendor registration and the county's electronic bidding portal for goods, services, and construction.
Open official pageVerified 2026-07-21 · SourceCity of Sacramento — Procurement Services DivisionCity bidding through the eBid portal, plus contract and supplier information for city purchases.
Open official pageVerified 2026-07-21 · SourcePlacer County — Procurement, Open Bids & ContractsVendor registration on the county's bids&tenders system for automatic notice of bidding opportunities.
Open official pageVerified 2026-07-21 · SourceSacramento Regional Transit (SacRT) — ProcurementTransit district contracting for construction, professional services, maintenance, and supplies through the PlanetBids vendor portal.
Open official pageVerified 2026-07-21 · Source In another state? Your state’s procurement office runs a similar portal, and your local APEX Accelerator covers state, county, and city contracting everywhere in the U.S. — free. More verified states are coming.
State and local listings verified against each organization’s official site. Last reviewed July 2026 — confirm current details on the official pages.
Free help — real people, no cost
Government contracting has a learning curve, and there are advisors funded specifically to walk you through it. All of these are free.
APEX AcceleratorsThe go-to network for government contracting help (formerly Procurement Technical Assistance Centers). Advisors help with SAM.gov registration, certifications, finding bids, capability statements, and proposal reviews — for federal, state, and local contracting. Find the center serving your area and book a session.
Find your APEX AcceleratorSBA district offices and procurement staffYour SBA district office runs contracting workshops and can point you to SBA’s procurement specialists, including Procurement Center Representatives who advocate for small businesses inside federal buying offices.
SBA federal contracting assistanceSBDC, SCORE, and other free advisorsFor the business fundamentals behind a strong bid — pricing, cash flow, capacity — the free advisor networks can help, and we list them by state on this site.
Open the Free Help finder Never pay to register or get certified
Registering in SAM.gov, creating your business profile, and applying for SBA certifications are always free. Companies that charge for “registration” or “guaranteed certification” are not the government. If you want help, use a free APEX Accelerator or SBA resource partner instead.
Facts last reviewedJuly 2026
This independent page summarizes public government guidance. Goals, dollar thresholds, and program rules change — verify anything you rely on against the official pages below before making business decisions.
Independent educational toolThis site is not affiliated with or endorsed by the SBA, SAM.gov, APEX Accelerators, or any government agency, and nothing here decides whether any business can receive any certification or contract. Only the official agencies make those decisions.